Martin Kaymers victory as seen by the Social Web

Social Media Monitoring is one of the things I’m dealing with on my (main) job. But sometimes you can put it to good use when it comes to the personal interests.

So I had a look at the buzz in the social web following Martin Kaymers victory yesterday. “Martin Kaymer” received 4.158 mentions this month, 3.067+ in the last 24 hours alone

Here’s the general stats.

The share of voice is dominated by Twitter. This is no surprise as most (social) media sources post to twitter when having written something new or discussion takes places on twitter itself:

The geo heat map shows a vast interest in Germany, the UK and Canada,. The USA are only in fourth place although the most heard question in the US on Twitter probably was “Who the hell is Martin Kaymer?”

And apparently Martins victory sparked a huge interest in his girlfriend Alison Micheletti, as her name is the most searched related topic.