Golfer’s Marketing

We all agree that Martin Kaymer plays excellent golf. But as good as his game on the course is, as bad is his “official” presence on the web. No official website, no possibilty to find out where he plays next or what the news around him and his game are.

Four years ago, before MK signed a deal with Sportyard, his father also acted as his manager. Back then we tried to establish a contact, offering him that we – the guys behind http://leadinggolfblogs.de/ – set up and run a first website for MK, giving his growing number of fans a first contact point. Unfortunately, things didn’t work out. We had some nice ideas back then that still would work out today. But at least we gave it a try.

To see that things can work out different, you don’t have to look very far. Of course, Paul Casey and Ian Poulter have very nifty websites and especially IJP is a twitter star. Both make good use of social media components.

But the example I want to show you is a very talented young german golfer, who until recent played on the Challenge Tour before surprinsingly announcing the end of his pro career: Florian Fritsch. Contentwise, his website offers all necessary things, some personal notes in his blog, pictures and videos, a tournament schedule, there’s room for sponsors etc. etc. Ok, there’s some design flaws, but the average fan won’t notice that. All this for a player that used to play on the 3rd class challenge tour and on the other hand we have the Major Champion Martin Kaymer with no official internet presence whatsoever? It’s 2010, right? Ok, there are various inofficial Facebook pages (here, here, here and here), but nothing that officialy represents Martin.

With his first major win, he enters a new stage of worldwide attention. About time to rethink his official presence on the internet – apart from his outdated “set card” at Sportyard. Thousands of fans worldwide would be very thankful.

By the way, our offer still stands. Flights to Stockholm are cheap at the moment, as I just found out.